About me

Hello there. I’m Jodi Kendall (also known in some spaces as Jodi Raz). I’m a content strategist, children’s book author, fine art painter, and kayak company founder.

What I do

I’m a seasoned digital and content strategist with over 20 years of experience helping organizations craft compelling narratives that inspire action and drive measurable results. My professional journey is grounded in a lifelong love for storytelling, sharpened by earning my Master of Fine Arts in Creative Writing from the University of Arizona.

Content Strategy

I've worked with brands like Nat Geo Wild, Nat Geo Channel, NAACP Image Awards, Boulder Crest Foundation, Operation Smile, Project HOPE, Association of Occupational Therapy, Exponent, and more to develop strategies and content that blend creativity with data-driven insights. If you're looking to enhance your digital presence, let's discuss how we can achieve your goals together. Contact via my agency, Interactive Strategies, and check out my portfolio for more examples of my content strategy and execution work.

Books

I've authored two middle-grade novels, The Unlikely Story of a Pig in the City and Dog Days in the City, published by HarperCollins Children’s Books. These books are available in multiple languages and formats (Simplified Chinese, Portuguese, English, eBook, Audiobook, Hardback and Paperback). If you’d like to request a paid in-person or online school visit,, I'd love to hear from you. (Please note that due to my schedule I can no longer offer discounted or pro bono author visits).

Art

Inspired by my outdoor adventures and the beautiful natural world, I create multi-media paintings in my studio in Portland, Oregon. Please follow my social media channels and check back on this website for original acrylic and oil paintings for sale.

Kayaking

As the founder of Flatwater Kayak Club, the leading woman-owned digital kayaking resource in the Pacific Northwest, I’m always searching for my next favorite paddle. Check out our digital guides, gear reviews, and inspirational photos.

Where you’ll find me

After spending most of my adulthood as a New Yorker, we relocated to the west coast at the end of 2020. These days you can find us exploring our beautiful city of Portland, Oregon, probably on a hiking trail, camping, or kayaking. I love to travel, spend time with my family and pets, take my Vespa for a spin, and practice my Portuguese lessons.